Search Engine Optimization (SEO)

SEO is the optimization of a website's online presence in search engine results pages. The concept of optimization is often misunderstood in the Greek market. Most companies confuse running ad campaigns (social marketing and internet marketing) as Search Engine Optimization, but that's not the case. Running only ad campaigns has short-term and temporary results.

The two ways SEO is achieved are on-page SEO activities and off-page SEO activities.

On-page Search Engine Optimization (SEO)

DEVIO gives great attention in optimizing the website's code that search engines crawl. Beyond the classic SEO practices when building an e-shop or a web site that is more or less followed by all, DEVIO uses new technologies aiming to give you the comparative advantage against your competitors.

We incorporate structured data into the site's code, which adds extra value to your web-pages, increasing their ranking in search engine results pages. Structured data leads to the enriched appearance of your pages in search results.

There are three ways to label structured data (microdata, RDFs and JSON-LD), and Devio supports them all.

Off-page Search Engine Optimization (SEO)

Off-page SEO includes those actions and activities outside your websites, in order to enhance the authority of your web presence. These actions include:

• Detailed and thorough examination of your competitors.
• Targeting specific keywords and keyword patterns.
• Creating quality links/references to your website or e-shop. Search engines perceive these reports as votes of confidence, resulting in your websites ranking increase.
• Ad Campaigns (social media, google adwords).

DEVIO examines, develops and builds taking into great consideration each business' specific characteristics. We suggest a strategy of combining on-page and off-page SEO actions, in order to achieve the best possible long-term result.